The Perceptions of American Women about “New Beauty Therapy Services for Kids”

The issue of beauty therapy among American women and sometimes men has been around for a long period that no one can really determine, however, the society has undergone great civilization/modernization and recently beauty salons for young kids have started emerging. These salons offer all sort of beauty therapy services ranging from manicure, pedicure, facials and many other beauty therapy services to young girls, due to the fact that the idea has not been in the market for along time the few salons that offer beauty therapy services to young girls charge a lot of money. Nevertheless, this new trend has received both positive and negative sentiments from the American public. I recently carried out a study to investigate the perceptions of the people towards this new idea. I developed a short questionnaire consisting of five questions and distributed them to ten literate and grown up women with young daughters between the ages of three and eight, within my neighborhood, Brooklyn. The questionnaire comprised of questions that were sensitive to various respondents’ perceptions as they allowed for the choosing of more precise answers. [Russ-Eft, D. F. 1980)] For instance, the second question required them to state whether they supported the idea of kids’ beauty therapy services or not, with answer options ranging from, â€Å"I strongly support, I support, I somewhat support, I strongly oppose, I oppose, I somewhat oppose. † The other three questions were depended on the answer to the first question and the second questions. The quest ions were dispatched through a reliable delivery method (hand delivery) and enough time provided for the answering of the questions, the respondents were also advised not to seek assistance from other people. As expected the survey yielded varying responses, with 80% of the respondents indicating that they are aware that kids beauty therapy services have been introduced in the market, while the rest indicated that they are not aware of the new service. Those who were not aware of the new kids’ beauty therapy services were discontinued from the interview as the answers to the rest of the questions depended on the knowledge of the new kids’ beauty therapy service. Interestingly only a paltry 20% of the survey sample who knew about the new kids beauty therapy services indicated that they â€Å"strongly supported† the new service and a further 20% indicated that they â€Å"somehow supported the new service. † 40% indicated that they â€Å"strongly opposed the new service† and the remaining 20% showed that they â€Å"opposed the new service to kids. † Since the answering of the other three questions of the study was dependent on the answer to question number two only 40% of the respondents went on to answer the remaining questions. This is so because the other three questions were meant to elicit the answers as to what needed to be done and what should not be done about the new beauty therapy service to the kids. It was therefore irrelevant for respondents who did not support the idea to continue answering the other questions as they were bound to give out unreliable answers since in the first place they did not have any interests on the new service. [Wentland, E, J. & Smith, K. W. (1993)] Out of the 40% of the survey sample that proceeded with the rest of questions (by virtue of their support to the new kids’ beauty therapy service) 20% indicated they have once or twice taken their young daughters to the kids beauty therapy salons while the remaining 20% showed they have never done so but they were planning to do so in future. Interestingly 30% agreed that indeed the services are good for their young daughters but they are being overcharged and therefore the charges need to be adjusted. The remaining 10% indicated that the charges were reasonable compared to the good beatification services done to the young kids. On the question of whether some services currently in the kids’ beauty therapy package should be scrapped, they all (100%) agreed that some services needs to be removed from the package as they just did not make sense to young kids. [Wentland, E, J. & Smith, K. W. (1993)] The overall response of the five questions was very reliable as it systematically and precisely gave out information on the perceptions of the respondents. From the results this is visible from the answers to question one through question five. The questions were also arranged in a logical manner to avoid clue giving, those who gave â€Å"NO† as their answer to question one were discontinued from the interview as the study was dependent on the knowledge of the issue being investigated i. e. new beauty therapy services for kids. Further, those who had their answer as â€Å"I strongly oppose/ I oppose/I somewhat oppose† for question two were similarly discontinued from the interview. The remaining questions of the survey were about what needed to be done or not about the new service and therefore it was in order to discontinue those who did not know about the service or support it. The main reason behind this was to avoid false and unreliable answers as those did not support the service did not have any business to comment as to what needs to be done or not about the new service. [Russ-Eft, D. F. (1980)] The simple survey comprising of five-question questionnaire gave out very precise information that could have otherwise not been possible if heavily worded questions were used. This helped the respondents to perceive the questions as not bothersome or requiring much of their time and energy and therefore they gave out correct answers according to their perceptions (or lack of them) on the issue being investigated. Again, the survey sample was small (ten literate women) and the questionnaire comprised of simple questions with instructions written in bold attached on core questions to help extract valid and reliable data. The language used in the questionnaire was simple and unambiguous, further still, the questions were very sensitive in order to extract finer details from the respondents, for instance question number two was very prompting to the respondents as it gave six options for answer. Russ-Eft, D. F. (1980)] In conclusion the questionnaire met all the requirements of the specific criteria of a good measurement i. e. reliability, validity, and sensitivity. It is reliable because that gave out results that could repeatedly be got if the same sample was to be used again; it was valid because it followed a systematic procedure and gave out valid results, and it was sensitive because it allowed respondents a more options for answers. [Russ-Eft, D. F. (1980)]

Johnnie Walker Marketing Strategies Essay Example | Topics and Well Written Essays - 1250 words

Johnnie Walker Marketing Strategies - Essay Example Its annual sale grosses one hundred and thirty million bottles globally. The sale of the Scottish whisky in the United States and in China two of the leading global economies portray different marketing strategies that have sustained the company’s success to date in the two regions. International marketing strategy International marketing refers to the marketing function of the management but on a global perspective. International brands such as the Johnnie Walker must have strategic marketing features in order to earn them an effective access of the global market. As an established brand, the company must employ specific features in order to improve its market share (Blackshaw 31). Viewing the entire world as a single market requires the consideration of particular demographic factors in order to facilitate the cost effective and profitable production. The United States and the people’s republic of China are two distinct regions with different cultures. This implies th at the market in the two countries differ and therefore requires diverse management operations. Johnnie Walker employs different international marketing strategies in the two regions some of which are similar while others differ. The company produces different products under the same name. The company brand has more than twenty labels including Johnnie Walker XR 21, Johnnie Walker Black Label Keep Walking New Zealand, Johnnie Walker Black Label Project Black Inspiration, Double Black and the current Johnnie Walker Ginger among several others. The diversification of the brand is a universal marketing strategy that earns each label a specific market. This way, the company expands its market strategy owing to the fact that its products target various markets. The production of various labels is a strategy the company employs in both China and in the United States among its other various international markets (Kotler and & Kevin 91). This way, the company perpetually sustains and grows its market share. America is a country with myriad cultures owing to the conglomeration of its population. This implies that the population of the country has different drinking cultures a feature that influences the consumption of the product, China on the other hand predictable drinking culture arising from its definite backgrounds. However, the two countries have equal economic potential and a rising living standards. Booth economies are industrial with diminishing poverty levels. The countries are therefore offer potential markets for the brand. This explains the company’s endeavors to obtain pieces of the growing markets (Lane 61). The Johnnie Walker whisky brand has existed in the United States for more than fifty years. This implies that the company has a definite market. It therefore carries out progressive market researches and determines better ways of doing business in order to compete with other younger brands. However, the company has both a reputation and a dist inctive market. The company franchises its products in the country (Fournier 41). The Chinese market on the other hand has not had a historical experience of the brand of whisky. Diageo recently launched high society brands of the whisky in Beijing China. This explains that the company targets the high society unlike in the United States where it dispenses several brands affordable to various economic classes. Current marketing strategy

Challenging the Obama Health Care Legislation Research Paper

Challenging the Obama Health Care Legislation - Research Paper Example Moreover, the petitioners claim that the new Act infringes the Tenth Amendment, emphasizing that a directive that coerces people to either get a health insurance or be penalized is undemocratic and unlawful (Bandow 2011). The Congress (2010) has once declared: â€Å"By most measures, we have the best medical care system in the world† (p. 32). Yet, there are still major problems and critical issue. A significant portion of the population does not have insurance and costs are continuously increasing. Failure to get a health insurance can prevent one from gaining access to preventative care. The uninsured are given treatment when s/he becomes sick, as recognized by the defendants since health care in the United States is commonly given because of incapacity to afford medical expenses or acquire a health insurance. Yet, the acquired costs to provide medical services to the uninsured are at times remain unpaid. The costs of unpaid health care services are transferred to economic actors in the form of increased premiums and costs, which, consequently, can contribute to the continuity of the cycle and further enlarge the uninsured population (Congress 2010). The Congress approved of the PPACA against these conditions. The petitioners challenge a number of the interconnected parts of the PPACA as well. Primarily, the new Act considerably changes and enlarges the Medicaid plan. Medicaid is a joint federal-state initiative established in 1965 that supports federal subsidy to states that decide to offer health care to vulnerable and poor populations (Congress 2010). PPACA will expand the numbers of new entrants to the Medicaid rosters by widening the initiative to encompass all people under 65 years of age with a specific income percentage of the federal poverty threshold (Health Care Lawsuits 2011). Furthermore, the new Act opens the opportunity for the formation of medical benefit transactions intended to permit start-up or small businesses and individuals to control their purchasing power to acquire viable prices (Bandow 2011).  Ã‚  

Critique an article from a published text Essay

Critique an article from a published text - Essay Example n countries and other countries, Claire Cameron wrote an article entitled ‘Social Pedagogy and Care: Danish and German Practice in Young People’s Residential Care’ which conducted an ethnographic study of social pedagogy as well as residential care in Belgium, Denmark, France, Germany, and the Netherlands in order to examine the actual practice and its relationship with the provision of care in England. For this study, the researcher will make some critiques over the Cameron’s statements in the article. According to Cameron (2004), the concept of social pedagogy which focus on training and practice of social work within the residential care for children and young people is not clearly understood in UK.3 Contrary to her statement in this particular article, there are several schools in UK that is currently promoting the importance of social pedagogy in Europe’s residential care for children. In fact, looking after the children’s welfare is already a part of the main goal of UK social policy.4 The article states that social pedagogy approach in Denmark and Germany is conducted by providing the staff member of residential care homes with proper actual trainings; whereas social pedagogy approach in England is being extended to social workers through formal education in schools.5 According to Petrie et al. (2005), the term ‘pedagogy’ in England is not often used except in classrooms and formal education.6 Instead of using the word pedagogy, English people use words like childcare and early years, youth work, residential care and play work to describe a similar context or idea. Both approaches to social pedagogy should be accepted in the sense that the learners could learn the appropriate theories behind social pedagogy within a formal educational setting as well as providing the learners an actual learning experience through an on-the-spot training programs to social care workers who are directly handling children within the residential care

Strategic Marketing Management Essay Example | Topics and Well Written Essays - 3250 words

Strategic Marketing Management - Essay Example It is irrefutable that the business arena is evolving into a hypercompetitive environment characterised by the continuous by more intense rivalry among industry players associated with the growth of buyer leverage (Kotler 2002). This trend forces business organizations to rethink their strategies in order to compete more efficiently and more profitably. On the other hand, these developments in the market also present opportunities for business organizations especially in the way they market their products and services to their specific target markets. In order to choose the strategic path that a company should take, it should first identify the strategic marketing options available for it (Kotler 2002). The identification of strategic marketing options is aided through the use of different strategic management tools. Strategic management tools are essential instruments for managers and decision makers. The use of these tools does not only provide a diagnosis for the business organization but prescribe solutions and strategic responses as well (Thomson 2002). This report will look at the different strategic management tools used by business organizations in order to identify the feasible and available strategic marketing options. The first section will focus on the Ansoff Matrix and how it can be used to evaluate the strategic directions that the company can take. The second part will look at the other analytical tools and techniques which can be employed to develop marketing alternative marketing strategies. This paper will conclude with its findings. The Ansoff’s Matrixis is a tool in strategic management which is utilised in order to aid managers in deciding the product and market growth strategy of a business organization. After its publication in the Harvard Business Review in 1957 in an article entitled, ‘Strategies for Diversification,’ this strategic management tool has gained wide popularity and recognition in the marketing world.

Evolution of multinational companies (telecommunication companies) Personal Statement

Evolution of multinational companies (telecommunication companies) - Personal Statement Example However, the modern picture of telecommunication has changed. Now telecommunication signifies complex telephone networks, internet-linked computers, mobile phones, and web based systems which interlink the cities, and connect the world. Not many years have passed, when telecommunication industry was only under the power of developed nations and mere regional operators. In the past decade this industry has gone through rapid innovation and evolution. In many countries the government did not allow private telecom companies, but privatization has crept in every country in this sector (Kirkman, 2002). The traditional markets of telecommunication has gone and like the seamless telecom connections, the companies in this in industry are doing flawless business, which is not bound to border of the countries. The telecom segment is a profit-oriented business segment, so companies are attracted towards income investments, as this type of investments assist in providing steady growth and divide nds, and also generate cash flow even after the payment of dividends. However, all the telecom companies around the world do not function on similar strategies. It differs on the basis of geography, political environment of the country, business model, etc (Olawale IGE, n. d.). In this study the telecom MNCs would be considered as a core for discussion. In order to evaluate the condition and performance of this industry since its evolution till today, a critical analysis of the literature would be done. The literature review is based on the objectives stated for the study and the research questions chosen for the research, so that the literature review can support the research study with authentic theoretical background. 1.2 Research Problem The telecommunication industry around the world has shown tremendous growth and development in the past few years. However, the research problem that has been chosen for this study is related to evolution of the multinational telecom companies, the effect of these companies on the economy and society of different countries. Issues like business strategies of these companies, and effect of recession would be also included. Due to excessive penetration of telecommunication in developing and even under-developed countries, there might be certain negative effects too, which would be discussed through this study. 1.3 Rationale of the Study Communication has become a lot easier due to development and expansion of telecom companies around the world. These companies have created a seamless global environment, where connecting to people around the world has become easy and cheap. A study which presents a complete demonstration of the telecom multinational companies (MNCs) around the world would be appreciated. Apart from this, evolution of these companies, assessment of their negative effects, and analysis of their business strategies would assist in answering several questions. The researchers interested to conduct research on sim ilar industry can seek lots

The effects of social media on online shopping with especial reference Research Proposal - 1

The effects of social media on online shopping with especial reference to consumers buying behaviour and demand patterns - Research Proposal Example The elements on how social media inspires behavior pattern of the consumer in development and models varies. This proposal’s primary purpose is to examine factors that affect social sites in influencing the behavior of the consumer. It also examines what category of social media operators does have a positive view concerning advertisement done on public networking sites (Arora 2014). A Public networking service is a wired service that is termed as an explanation for the concern of practice, increasing the number of social and business contacts by way of creating connections with individuals. Social networking as a way of marketing has brought about new ways of sharing information and also communicating. Social media and networking sites have improved in terms of popularity, at a worldwide level in present times. According to statistics, Social sites like Facebook have millions of active users from its commencement in the year 2004. Other sites that are used for marketing online are LinkedIn, Twitter, among others. This, therefore, explains the concept that two people from different continents can communicate easily through social media and transact business. Social networking is founded on six-degree notions that describe how it establishes connected internet groups, thus, enabling individuals to create contacts that would be of noble use to them. These concepts start from joining one social site and inviting those people you are familiar with also to join. After, inviting people you know, the chain moves down to those people you know to invite also people they know. This procedure repeats itself, thus creating a wider connection, and any person can communicate with to anyone that has a link with any of the individuals (Abidi 2012) In marketing, social media is a tool of communication that is used in today’s world in marketing of services and services by organizations to consumers